177 Must-Know Hotel Statistics and Travel Trends in Italy for 2025

Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 177 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 2,705,034 traveler reviews, and 8,840,325 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 52,092 hotels operating in Italy.
  • The average hotel rating in Italy is 8.48, based on 2,706,013 reviews.
  • Travelers can expect to pay around $163 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's June with an average rating of 8.59.
  • If you're looking for the cheapest month to visit Italy, it's February with an average price of $146.
  • The least popular month to visit Italy is December, attracting only 3.4% of visitors.
  • The most popular month to visit Italy is August, attracting 13.9% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.61 on average.
  • Friends are the least satisfied travelers when visiting Italy, rating their stays at 8.15 on average.
  • Hotel prices in Italy peak in August, with an average price of $185.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 52,092 hotels in Italy.

Distribution by Star Rating

  • Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
  • Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
  • Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
  • Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
  • We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.

Hotel Pricing Trends in Italy

Average Prices Over Time

  • The average price of a hotel in Italy is $163 per night.

Average Price by Star Rating

  • The average price of a 1-star hotel in Italy is $144 per night.
  • The average price of a 2-star hotel in Italy is $123 per night.
  • The average price of a 3-star hotel in Italy is $130 per night.
  • The average price of a 4-star hotel in Italy is $196 per night.
  • The average price of a 5-star hotel in Italy is $379 per night.
  • The average price of a hotel in Italy with an unknown star rating is $153 per night.

Hotel Price Distribution

  • There are 457 hotels in Italy priced in the $0-$50 range, accounting for 1.3% of all hotels.
  • There are 12,489 hotels in Italy priced in the $50-$100 range, accounting for 35.5% of all hotels.
  • There are 16,063 hotels in Italy priced in the $100-$200 range, accounting for 45.6% of all hotels.
  • There are 5,279 hotels in Italy priced in the $200-$500 range, accounting for 15.0% of all hotels.
  • There are 667 hotels in Italy priced in the $500-$1000 range, accounting for 1.9% of all hotels.
  • There are 256 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.

Best Month to Visit by Price

  • The average price of a hotel in Italy in January is $146.
  • The average price of a hotel in Italy in February is $146.
  • The average price of a hotel in Italy in March is $147.
  • The average price of a hotel in Italy in April is $154.
  • The average price of a hotel in Italy in May is $156.
  • The average price of a hotel in Italy in June is $166.
  • The average price of a hotel in Italy in July is $173.
  • The average price of a hotel in Italy in August is $185.
  • The average price of a hotel in Italy in September is $180.
  • The average price of a hotel in Italy in October is $170.
  • The average price of a hotel in Italy in November is $156.
  • The average price of a hotel in Italy in December is $152.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 2,706,013 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 138,312 reviews from business travelers in Italy, accounting for 5.1% of all reviews.
  • There are 1,198,314 reviews from couples in Italy, accounting for 44.3% of all reviews.
  • There are 693,649 reviews from families in Italy, accounting for 25.6% of all reviews.
  • There are 55,716 reviews from friends in Italy, accounting for 2.1% of all reviews.
  • There are 251,952 reviews from group travelers in Italy, accounting for 9.3% of all reviews.
  • There are 286,437 reviews from solo travelers in Italy, accounting for 10.6% of all reviews.
  • There are 81,633 reviews from travelers with an unknown type in Italy, accounting for 3.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2025 is 8.44, based on 1,151 reviews.
  • The average rating for hotels in Italy in 2024 was 8.48, based on 894,057 reviews.
  • The average rating for hotels in Italy in 2023 was 8.49, based on 984,039 reviews.
  • The average rating for hotels in Italy in 2022 was 8.51, based on 718,312 reviews.
  • The average rating for hotels in Italy in 2021 was 8.48, based on 79,041 reviews.
  • The average rating for hotels in Italy in 2020 was 8.53, based on 29,413 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.85.
  • The average rating for 2-star hotels in Italy is 7.98.
  • The average rating for 3-star hotels in Italy is 8.34.
  • The average rating for 4-star hotels in Italy is 8.41.
  • The average rating for 5-star hotels in Italy is 8.82.
  • The average rating for hotels in Italy with an unknown star rating is 8.61.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.28.
  • The average rating for couples in Italy is 8.48.
  • The average rating for families in Italy is 8.51.
  • The average rating for friends in Italy is 8.15.
  • The average rating for group travelers in Italy is 8.61.
  • The average rating for solo travelers in Italy is 8.56.
  • The average rating for travelers with an unknown type in Italy is 8.48.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.51.
  • The average rating for hotels in Italy in February is 8.58.
  • The average rating for hotels in Italy in March is 8.58.
  • The average rating for hotels in Italy in April is 8.56.
  • The average rating for hotels in Italy in May is 8.56.
  • The average rating for hotels in Italy in June is 8.59.
  • The average rating for hotels in Italy in July is 8.53.
  • The average rating for hotels in Italy in August is 8.46.
  • The average rating for hotels in Italy in September is 8.48.
  • The average rating for hotels in Italy in October is 8.44.
  • The average rating for hotels in Italy in November is 8.48.
  • The average rating for hotels in Italy in December is 8.52.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (3.6%)
  • February (3.7%)
  • March (4.8%)
  • December (3.4%)

Shoulder Season in Italy

  • April (7.3%)
  • May (9.9%)
  • October (10.4%)
  • November (5.0%)

High Season in Italy

  • June (11.4%)
  • July (13.4%)
  • August (13.9%)
  • September (13.3%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 4,242 hotels.
  • The city with the highest average rating is Cortona, with an average rating of 9.15.
  • The city with the lowest average rating is Bibione, with an average rating of 7.68.
  • The city with the most expensive hotels is Capri, with average prices of $516.
  • The city with the cheapest hotels is Pompei, with average prices of $84.
Alghero
235
8.53
$169.56
Amalfi
143
8.94
$350.44
Assisi
206
8.84
$112.99
Bari
227
8.29
$121.01
Bergamo
125
8.52
$126.87
Bibione
1,039
7.68
$193.97
Bologna
387
7.99
$158.23
Cagliari
199
8.54
$107.94
Caorle
340
8.15
$177.61
Capri
136
9.03
$515.92
Catania
462
8.37
$96.24
Cefalù
181
8.53
$185.32
Como
163
8.40
$277.48
Cortona
155
9.15
$179.03
Florence
1,343
8.28
$188.40
Gallipoli
205
8.60
$122.86
Genoa
132
8.14
$106.87
Imperia
122
8.41
$129.66
Ischia
313
8.72
$173.09
La Spezia
175
8.40
$115.10
Lecce
246
8.66
$126.74
Lido Di Jesolo
231
8.31
$181.88
Lignano Sabbiadoro
228
7.94
$151.85
Livigno
128
8.70
$249.44
Lucca
235
8.91
$139.87
Massa Lubrense
167
8.63
$357.94
Matera
181
9.06
$139.49
Milan
1,780
7.78
$198.35
Naples
1,591
8.31
$118.59
Noto
199
8.95
$165.08
Olbia
157
8.12
$146.08
Ostuni
290
8.81
$262.86
Otranto
198
8.74
$140.89
Palermo
564
8.43
$108.37
Perugia
121
8.61
$131.77
Pisa
165
7.96
$108.98
Pompei
130
8.69
$84.19
Riccione
201
8.57
$133.03
Rimini
560
7.96
$126.51
Riva Del Garda
144
8.87
$168.88
Rome
4,242
8.15
$194.21
Salerno
286
8.39
$111.49
Sanremo
122
7.92
$130.55
Siena
192
8.73
$137.76
Sirmione
165
8.30
$149.53
Sorrento
372
8.92
$247.48
Syracuse
442
8.46
$133.88
Taormina
213
8.66
$258.07
Trapani
169
8.75
$109.71
Trieste
160
8.44
$191.52
Tropea
155
8.92
$143.72
Turin
323
8.19
$127.82
Venice
1,287
8.24
$200.23
Verona
454
8.62
$155.17
Vieste
131
8.63
$153.74

Hotel and Travel Statistics for Beachfront Hotels in Italy

Top Hotel and Travel Statistics for Beachfront Hotels in Italy

  • There are 2 Beachfront Hotels operating in Italy.
  • The average rating for Beachfront Hotels in Italy is 8.59, based on 191 reviews.
  • Travelers can expect to pay around $352 per night for a Beachfront Hotel in Italy.
  • If you're looking for the best month to book a Beachfront Hotel in Italy by rating, it's April, with an average rating of 9.88.
  • If you're looking for the cheapest month to book a Beachfront Hotel in Italy, it's March, with an average price of $129.
  • The least popular month to book a Beachfront Hotel in Italy is December, attracting only 0.5% of visitors.
  • The most popular month to book a Beachfront Hotel in Italy is July, attracting 18.3% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Beachfront Hotels in Italy, rating their stays at 9.42 on average.
  • Solo Travelers are the least satisfied travelers when visiting Beachfront Hotels in Italy, rating their stays at 7.00 on average.
  • Beachfront Hotel prices in Italy peak in July, with an average price of $485.

Availability and Types of Beachfront Hotels in Italy

Number of Beachfront Hotels

  • There are 2 Beachfront Hotels in Italy.

Star Rating Distribution for Beachfront Hotels

  • There are 1 Beachfront Hotels in Italy with a 4-star rating, accounting for 50.0% of all Beachfront Hotels.
  • There are 1 Beachfront Hotels in Italy with a 5-star rating, accounting for 50.0% of all Beachfront Hotels.

Pricing Trends for Beachfront Hotels in Italy

Average Price Over Time for Beachfront Hotels

  • The average price for Beachfront Hotels in Italy is $352.

Average Price by Star Rating for Beachfront Hotels

  • The average price for 4-star Beachfront Hotels in Italy is $211.
  • The average price for 5-star Beachfront Hotels in Italy is $496.

Price Distribution for Beachfront Hotels

  • There are 2 Beachfront Hotels in Italy priced in the $200-$500 range, accounting for 100.0% of all Beachfront Hotels.

Best Month to Stay at a Beachfront Hotel Based on Price

  • The average price for Beachfront Hotels in Italy in January is $232.
  • The average price for Beachfront Hotels in Italy in February is $129.
  • The average price for Beachfront Hotels in Italy in March is $129.
  • The average price for Beachfront Hotels in Italy in April is $256.
  • The average price for Beachfront Hotels in Italy in May is $272.
  • The average price for Beachfront Hotels in Italy in June is $379.
  • The average price for Beachfront Hotels in Italy in July is $485.
  • The average price for Beachfront Hotels in Italy in August is $480.
  • The average price for Beachfront Hotels in Italy in September is $402.
  • The average price for Beachfront Hotels in Italy in October is $296.
  • The average price for Beachfront Hotels in Italy in November is $224.
  • The average price for Beachfront Hotels in Italy in December is $183.

Ratings and Reviews for Beachfront Hotels in Italy

Number of Reviews for Beachfront Hotels

  • We've collected 191 reviews for Beachfront Hotels in Italy.

Review Distribution for Beachfront Hotels

  • There are 6 reviews for Beachfront Hotels from business travelers in Italy, accounting for 3.1% of all reviews.
  • There are 118 reviews for Beachfront Hotels from couples in Italy, accounting for 61.8% of all reviews.
  • There are 30 reviews for Beachfront Hotels from families in Italy, accounting for 15.7% of all reviews.
  • There are 8 reviews for Beachfront Hotels from friends in Italy, accounting for 4.2% of all reviews.
  • There are 10 reviews for Beachfront Hotels from group travelers in Italy, accounting for 5.2% of all reviews.
  • There are 2 reviews for Beachfront Hotels from solo travelers in Italy, accounting for 1.0% of all reviews.
  • There are 17 reviews for Beachfront Hotels from travelers with an unknown type in Italy, accounting for 8.9% of all reviews.

Average Rating Over Time for Beachfront Hotels

  • The average rating for Beachfront Hotels in Italy in 2024 was 8.00, based on 56 reviews.
  • The average rating for Beachfront Hotels in Italy in 2023 was 9.00, based on 61 reviews.
  • The average rating for Beachfront Hotels in Italy in 2022 was 8.68, based on 61 reviews.
  • The average rating for Beachfront Hotels in Italy in 2021 was 8.37, based on 13 reviews.

Average Rating by Star Rating for Beachfront Hotels

  • The average rating for 4-star Beachfront Hotels in Italy is 8.09.
  • The average rating for 5-star Beachfront Hotels in Italy is 9.09.

Average Rating by Traveler Type for Beachfront Hotels

  • The average rating of Beachfront Hotels from business travelers in Italy is 9.40.
  • The average rating of Beachfront Hotels from couples in Italy is 8.64.
  • The average rating of Beachfront Hotels from families in Italy is 7.55.
  • The average rating of Beachfront Hotels from friends in Italy is 9.00.
  • The average rating of Beachfront Hotels from group travelers in Italy is 9.42.
  • The average rating of Beachfront Hotels from solo travelers in Italy is 7.00.
  • The average rating of Beachfront Hotels from travelers with an unknown type in Italy is 9.42.

Best Month to Stay at a Beachfront Hotel by Rating

  • The average rating for Beachfront Hotel in Italy in January is 7.20.
  • The average rating for Beachfront Hotel in Italy in February is 8.67.
  • The average rating for Beachfront Hotel in Italy in March is 9.36.
  • The average rating for Beachfront Hotel in Italy in April is 9.88.
  • The average rating for Beachfront Hotel in Italy in May is 8.96.
  • The average rating for Beachfront Hotel in Italy in June is 8.63.
  • The average rating for Beachfront Hotel in Italy in July is 8.07.
  • The average rating for Beachfront Hotel in Italy in August is 8.36.
  • The average rating for Beachfront Hotel in Italy in September is 7.96.
  • The average rating for Beachfront Hotel in Italy in October is 9.46.
  • The average rating for Beachfront Hotel in Italy in November is 8.31.
  • The average rating for Beachfront Hotel in Italy in December is 9.00.

Seasons for Beachfront Hotels in Italy

The seasons in Italy are determined by the percentage of reviews for Beachfront Hotels in each month.

Low Season for Beachfront Hotels in Italy

  • January (1.0%)
  • February (1.6%)
  • April (3.7%)
  • December (0.5%)

Shoulder Season for Beachfront Hotels in Italy

  • March (7.3%)
  • May (11.5%)
  • October (11.5%)
  • November (6.3%)

High Season for Beachfront Hotels in Italy

  • June (12.0%)
  • July (18.3%)
  • August (12.0%)
  • September (14.1%)